Have you heard about the lost balloonist?
A man is flying in a hot air balloon and realises he is lost. He reduces height and spots a man down below. He lowers the balloon further and shouts: "Excuse me, can you help me? I promised my friend I would meet him half an hour ago, but I don't know where I am."The man below says: "Yes. You are in a hot air balloon, hovering approximately 30 feet above this field. You are between 40 and 42 degrees N. latitude, and between 58 and 60 degrees W. longitude."
"You must be an engineer" says the balloonist.
"I am" replies the man. "How did you know?"
"Well" says the balloonist, "everything you have told me is technically correct, but your information is useless, and the fact is I am still lost."
The man below says "You must be in marketing."
"I am" replies the balloonist, "but how did you know?"
"Well", says the man, "you don't know where you are, or where you are going. You have made a promise which you have no idea how to keep, and you expect me to solve your problem. The fact is you are in the exact same position you were in before we met, but now it is all my fault."
I loved this story. I picked it up off an HP group that I'm part of. I've observed this phenomenon over and over. Especially in the past few years. I've been on both sides of the coin. Engineer and Marketer. Now I find that I spend my time in the middle. It's one of those things I love about business. I love that things are so imperfect. We strive as humans to make everything exactly how we want it with our "new technology". We end up with the same human problems which beg for human solutions.
Have a great week.
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