I've had a Fit Bit for about 2 months now and I love it. What I really like is that the app integrates with "lose it" the calorie counting application I'm using. This will also be great this summer because Lose it integrates with "Strava" which is my cycling application which tracks my miles and calories. Well. it looks like UnderArmor and HTC have got this figured out with their new ecosystem. This is the type of thinking that works great when it comes to technology. The focus is health and fitness from a total coverage perspective. There are many factors that effect your ability to impact your fitness beyond just steps or calories. This is cool.
Under Armour and HTC built an entire fitness ecosystem
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